About Us
Flourishing Phoenix was founded by Dr. Phil Richmond with a mission to help veterinary teams craft positive workplace cultures and enhance individual wellbeing. Our approach is built on two foundational principles:
Other people matter.
Identify and amplify our strengths.
We believe that veterinary workplaces should be environments where team members leave in a better psychological state than when they arrived. To achieve this, we prioritize relationships as much as business outcomes, recognizing that workplace wellbeing is not just a nicety—it’s a necessity.
At Flourishing Phoenix, we integrate the latest research in positive psychology, neuroscience, and organizational behavior to develop strategies that promote a thriving workplace culture. Our goal is to empower veterinary professionals with the tools and insights they need to foster resilience, enhance communication, and build supportive, high-performing teams.
Contact Us TodayAt Flourishing Phoenix, we integrate the latest research in positive psychology, neuroscience, and organizational behavior to develop strategies that promote a thriving workplace culture. Our goal is to empower veterinary professionals with the tools and insights they need to foster resilience, enhance communication, and build supportive, high-performing teams.
Dr. Phil Richmond’s Commitment
Dr. Phil Richmond’s dedication to veterinary wellbeing is deeply personal and driven by his commitment to honoring the people in veterinary medicine who helped save his life. He continuously learns from each experience and believes in the power of relationships and wellbeing to transform workplaces and lives.
Outside of work, Dr. Phil enjoys spending time with his family, exploring nature, and practicing Krav Maga. His diverse interests and passions fuel his holistic approach to wellbeing, making him a relatable and inspiring leader in the veterinary community.
Outside of work, Dr. Phil enjoys spending time with his family, exploring nature, and practicing Krav Maga. His diverse interests and passions fuel his holistic approach to wellbeing, making him a relatable and inspiring leader in the veterinary community.
Partners
Organizations we’ve proudly
collaborated with




















Wealth of Experience
Experience & Awards
Founder | CEO
Flourishing Phoenix Veterinary Consultants
Co-Creator
PERMAH Tool for Veterinary Workplaces
Chief Medical & Wellness Officer,
Veterinary United
Chair
Professional Wellbeing Committee
Medical Director
Country Oaks Animal Hospital
Winner
2025 Blue Buffalo Together For Pets Award
Founder’s Award
Uncharted Veterinary Conference
Winner
FVMA Veterinarian of the Year
FVMA Gold Star Award
Executive Board Member, Florida Medical Professionals Group (2016-17)
Wellbeing Curriculum Committee Member, UFCVM
National Occupational Research Agenda—Healthcare and Social Assistance
Council, CDC/NIOSH
Workplace Suicide Prevention & Postvention Committee, American Foundation
Suicide Prevention
State of Florida Suicide Prevention Coordination Council—Special Populations
Committee
AAHA Veterinary Visionaries Evaluator
Veterinary Medical Association Executives Wellbeing Committee (2021-2022)
Advisory Board, MentorVet
Adivsory Board, Appalachian State University—Veterinary Technology
Key External Expert—Veterinary Wellbeing, Boehringer Ingelheim Animal Health
Facilitator (Wellbeing/Resilience)—FVMA Power of Ten Program
Guest Speaker: UTCVM, WSUCVM, UWCVM, TUCVM, Tufts, VMRCVM, & VBMA
Speaker: VMX | WVC | AAHA | Canadian VMA | dvm360 | PetDesk | PetsApp | VIN
| Uncharted Veterinary Community | CommuniVet | NAVTA | FVMA
Background
Education
Doctor of Veterinary Medicine, University of Florida
BS-Biology, University of South Florida
Certified in Applied Positive Psychology
Certified Positive Psychology Consultant
Certified Veterinary Business Leader
Certified Psychological Health & Safety Advisor
Certificate in Leading with Safety & Care
Certificate in Creating Positive Change
Professional Certification in Trauma and Resilience: Levels 1 & 2
Master Certification in Workplace Mental Health & Psychological Safety
Brain Story Certification (Trauma)
Certified Resilience Trainer
Certified Health Coach—Behavior Change Specialist
Certified Emotional Intelligence (EQ) Practitioner
Certified Compassion Fatigue Professional
Certified QPR Suicide Prevention Gatekeeper Instructor
Certificate—Psychological First Aid (RAPID-PFA)
Certificate—AVMA Workplace Wellness Program
Professional Certificate—Science of Happiness at Work
Certificate –Diversity and Inclusion in the Workplace
Foundations of Positive Psychology Specialization
Inspired Leadership Specialization (Case Western Reserve/Coursera)
Culture-Driven Team Building Specialization (Wharton/Coursera)
Professional Certification in the Fundamentals of Neurodiversity